Display Names in Hibot – WhatsApp Business API Guide

Your display name is the name customers see on your WhatsApp Business profile. It is one of the most important parts of your business identity because it appears in chats, contact profiles, and sometimes in the chat list itself.

With Hibot – WhatsApp Business API, every business phone number must have a display name before it can be registered.

What Is a Display Name?

A display name is the official name shown on your WhatsApp Business account.

It appears:

• On your WhatsApp Business profile

• At the top of customer chat threads

• In the chat list after approval and verification

For example:

• Hibot

• Hibot Support

• Hibot Official

• 
  

Why Display Names Matter

A proper display name helps you:

• Build trust with customers

• Strengthen your brand identity

• Improve recognition in WhatsApp chats

• Look more professional and authentic

Customers are more likely to reply when they clearly recognize your business name.

Display Name Guidelines

Your display name must follow WhatsApp Business naming guidelines.

In most cases, your display name should:

• Match your business or brand name

• Be clear and easy to recognize

• Avoid random words, symbols, or promotional text

• Not include emojis or unnecessary capitalization

• 
  

Good Examples

• Hibot

• Hibot Support

• Hibot Technologies

Bad Examples

• BUY NOW FAST OFFER

• HiBoT🔥🔥

• Official Number 100% Trusted

• 
  

Display Name Verification

When your business reaches a higher messaging limit, WhatsApp automatically reviews your display name.

The system checks whether your name follows WhatsApp rules.

Possible results:

Status	Meaning
APPROVED	Your display name has been accepted
PENDING_REVIEW	Your display name is still under review
DECLINED	Your display name was rejected

If approved, your business name will be officially shown to customers across WhatsApp.

View Your Display Name Status

You can check your current display name and approval status in:

• WhatsApp Manager

• Hibot API

To get the current display name through API:

GET /<PHONE_NUMBER_ID>?fields=verified_name,name_status

Example Response

{
  "verified_name": "Hibot",
  "name_status": "APPROVED",
  "id": "106540352242922"
}

The verified_name field shows the current business display name.

The name_status field shows whether it is approved.

Change Your Display Name

You can update your display name if needed.

WhatsApp allows:

• Up to 10 display name changes in 30 days

• 14 days to complete re-registration after approval

If you do not re-register within 14 days, you must submit the display name again for approval.

Update Display Name in WhatsApp Manager

To change your display name manually:

1. Open WhatsApp Manager

2. Go to Account Tools → Phone Numbers

3. Select your business number

4. Open the Profile tab

5. Click Edit under Display Name

6. Enter the new name and submit it

After submission, your new display name enters the review process.

Update Display Name via API

You can also update your display name using Hibot API:

POST /<PHONE_NUMBER_ID>

With the parameter:

{
  "new_display_name": "Hibot Support"
}

Example Response

{
  "success": true
}

Once submitted, the new name will be reviewed by WhatsApp.

Check New Display Name Review Status

After updating your display name, you can track the review process using:

GET /<PHONE_NUMBER_ID>?fields=new_display_name,new_name_status

Example Response

{
  "new_display_name": "Hibot Support",
  "new_name_status": "PENDING_REVIEW",
  "id": "106540352242922"
}

Possible values for new_name_status include:

• PENDING_REVIEW

• APPROVED

• DECLINED

• 
  

Re-Register After Approval

Important: Once your new display name is approved, you must re-register your business phone number.

Without re-registration, the new name will not become active.

Wait until:

• Your new_name_status becomes APPROVED

• Or you receive the phone_number_name_update webhook

Then call:

POST /<PHONE_NUMBER_ID>/register

Example Request

{
  "messaging_product": "whatsapp",
  "pin": "212834"
}

Example Response

{
  "success": true
}

Do not re-register before approval, because it will have no effect.

Important Limits

Keep these limits in mind:

• Maximum 10 display name changes every 30 days

• Re-register within 14 days after approval

• Display name approval is required before the new name appears

If your business has Official Business Account status, you may need to contact support to change the display name.

Best Practices for Display Names

For the best approval chances:

• Use your real business or brand name

• Match the name used on your website and social media

• Keep it short and simple

• Avoid extra words like “best”, “cheap”, or “official” unless they are part of your registered brand

Example:

• Good: Hibot

• Better: Hibot Customer Support

• Avoid: HIBOT BEST API DEALS TODAY

• 
  

Final Thoughts

Your display name is the identity of your business on WhatsApp. A professional and approved name helps customers trust your brand and makes your account easier to recognize.

With Hibot – WhatsApp Business API, you can easily manage, update, and verify your display name to create a better customer experience.