Hibot WhatsApp Business API – Marketing Messages Changelog & Updates (2024–2026)

Bot Automation
Apr 7
6 min read

Stay up to date with the latest improvements in Hibot’s WhatsApp Business API marketing capabilities. Below is a complete overview of the newest changes, features, pricing updates, onboarding improvements, and analytics enhancements introduced across Marketing Messages API for WhatsApp.

April 2026 Updates

April 6, 2026 – Disable Marketing Messages on WhatsApp Business API

Businesses using Hibot’s Marketing Messages API can now disable marketing message sending through the standard WhatsApp Business API /messages endpoint.

Once this setting is enabled:

Marketing category templates sent through /messages will be blocked
The API returns error code 131063
Automatic fallback from /marketing_messages to /messages will also be disabled

This gives businesses more control over which channel is used for sending promotional campaigns.

April 1, 2026 – Better Conversion Tracking with URL & Deep Link Support

Hibot now supports improved conversion measurement for marketing campaigns.

New guidance has been added for:

URL formatting requirements
Android deep links
Preserving click IDs through:
- Short links
- Redirect chains
- App deep-link handling

This helps businesses track exactly which WhatsApp campaign generated conversions.

March 2026 Updates

March 2, 2026 – New 2026 Country Pricing Added

Updated 2026 message pricing is now available for multiple countries and currencies, including:

India (INR)
United States (USD)
United Kingdom (GBP)
Australia (AUD)
Singapore (SGD)
United Arab Emirates (AED)
Saudi Arabia (SAR)
Indonesia (IDR)
Malaysia (MYR)
Mexico (MXN)
Argentina (ARS)
Chile (CLP)
Colombia (COP)
Peru (PEN)
Europe (EUR)

Businesses using Hibot can now estimate future campaign costs more accurately.

February 2026 Updates

February 19, 2026 – New Automatic Creative Optimization: Auto Promotion Tag

A new creative optimization feature called Auto Promotion Tag has been introduced.

This automatically enhances your marketing templates by highlighting promotional content in a more engaging way, helping improve click-through and conversion rates.

January 2026 Updates

January 29, 2026 – Multi-Solution Conversations Now Available

Businesses can now run marketing conversations across multiple integrated solutions.

With multi-solution conversations, Hibot users can:

Manage campaigns from different systems
Combine multiple tools under one WhatsApp Business Account
Improve reporting and campaign coordination

December 2025 Updates

December 18, 2025 – Quick Reply Metrics Added

Businesses can now view performance metrics for quick reply buttons used in marketing templates.

Available metrics include:

Number of clicks
Engagement rates
User interaction trends

This helps optimize button text and campaign performance.

November 2025 Updates

November 19, 2025 – Marketing Messages API Officially Available

The Marketing Messages API for WhatsApp is now generally available.

Previously known as “Marketing Messages Lite API,” it has now become a fully launched product for businesses using Hibot’s WhatsApp Business API.

October 2025 Updates

October 31, 2025 – New Creative Optimization Features

Two new automatic optimization options are now available:

Product Extensions
Text Formatting Optimization

Additionally, businesses can now manage opt-outs for automatic creative optimization at the WABA level.

October 20, 2025 – Conversion Metrics & New Optimization Features

Businesses can now access offsite conversion metrics directly inside WhatsApp Manager and the Template Analytics API.

New optimization features added:

Headline Extraction
Tap-Target Title Extraction

These features automatically improve message presentation and help generate better campaign performance.

October 17, 2025 – New Onboarding Status Fields

Two new fields have been introduced:

marketing_messages_onboarding_status
owner_business_info

These fields help businesses check:

Terms of Service approval status
Intent request progress
Business onboarding status

October 14, 2025 – Product Policy Fully Rolled Out

The product_policy field is now available for all businesses.

This allows businesses to understand product restrictions and compliance requirements before sending campaigns.

October 8, 2025 – Embedded Signup Version 4 Released

Embedded Signup v4 introduces a faster and easier onboarding experience.

With the new version, businesses can onboard to multiple Meta products at once, including:

WhatsApp Business API
Marketing Messages API
Click-to-WhatsApp Ads
Conversions API

Version 4 reduces setup time and simplifies account activation.

October 1, 2025 – New Troubleshooting Guides Added

The support documentation has been expanded with new troubleshooting guides to help businesses quickly solve:

Onboarding issues
Campaign errors
Delivery problems
Account setup issues

September 2025 Updates

September 29, 2025 – Use Existing WhatsApp Business App Number

Businesses can now onboard to Hibot’s Marketing Messages API using their existing WhatsApp Business App phone number.

This new coexistence feature allows:

Keeping the same number
Using both the app and API setup
Easier migration without changing contact details

September 3, 2025 – New MM Lite ToS Webhook & Better Metrics

A new webhook called “MM Lite ToS Signed” is now available.

This webhook is triggered whenever a business accepts the Terms of Service through:

Embedded Signup
WhatsApp Manager
Other supported onboarding methods

Additional updates:

Conversion metrics are now visible inside WhatsApp Manager
Metrics are available through the Business Management API
/marketing_messages now supports both Marketing Messages API and standard WhatsApp Business API sending

August 2025 Updates

August 22, 2025 – Feature Comparison & Service Status Page

A new feature comparison page now helps businesses understand the difference between:

Marketing Messages API
Standard WhatsApp Business API

In addition, live uptime and availability tracking is now available, giving businesses visibility into platform performance.

August 6, 2025 – AI Image Background Generation Added

Businesses can now automatically generate image backgrounds for marketing creatives.

This feature helps create more attractive message templates without needing external design tools.

July 2025 Updates

July 25, 2025 – “Meta App ID” Naming Update

The term “Mobile App ID” has been replaced with “Meta App ID” to avoid confusion during template creation.

Businesses also now receive new guidance to ensure templates are correctly linked to ad campaigns for conversion tracking.

July 22, 2025 – Local Storage Support Added

Local Storage is now supported.

If Local Storage was already enabled for your WhatsApp Business API setup, the same settings are automatically applied to Marketing Messages API.

July 16, 2025 – Find Business Admins More Easily

New documentation now explains how to identify administrators for a WhatsApp Business Account.

Businesses can now check admins through:

Meta Business Suite
Business Management API

This is useful when resolving access issues or onboarding problems.

July 15, 2025 – Improved Onboarding Status Field

The new marketing_messages_onboarding_status field now provides more detailed onboarding information.

It replaces older fields and gives clearer eligibility results such as:

Eligible
Onboarded
Pending
Rejected

July 1, 2025 – Per-Message Pricing Introduced

Marketing Messages API now uses per-message pricing.

Businesses are charged based on the number of messages sent instead of conversation-based pricing.

This gives better cost transparency and easier campaign budgeting.

June 2025 Updates

June 24, 2025 – Easier Permissions & New Creative Features

The ads_read permission is now optional.

Businesses only need this permission if they want to use conversion metrics and insights.

New automatic creative optimization features added:

Text Overlays
Image Animation

These features are enabled by default but can be turned off.

June 20, 2025 – Marketing Messages Available in Russia

Businesses in Russia can now send marketing messages using Hibot’s Marketing Messages API.

Some advanced features may still be limited, but the main sending functionality is available.

June 10, 2025 – New Benchmark Metrics Added

Two new benchmark metrics are now available:

marketing_messages_read_rate_benchmark
marketing_messages_click_rate_benchmark

These help businesses compare campaign performance against average industry results.

May 2025 Updates

May 23, 2025 – Android Deep Link Support

Android deep links are now supported in marketing campaigns.

Businesses can now send users directly into a specific app screen after they click a WhatsApp message.

May 21, 2025 – Error Message Dashboard Added

A new Error Messages section is now available in WhatsApp Manager.

Businesses can now quickly identify:

Failed templates
Common errors
Delivery issues

May 20, 2025 – New Error Codes Introduced

Four new error codes are now available for easier troubleshooting:

134100
134101
134102
134103

These help identify why a campaign or message failed.

April 2025 Updates

April 16, 2025 – Click Tracking Limited Beta

Selected businesses can now track click events from marketing messages.

This feature allows businesses to know exactly when a user clicks a link inside a WhatsApp campaign.

April 11, 2025 – Automated Creative Optimization Early Access

Hibot introduced a new AI-powered feature that automatically improves image creatives.

The system can:

Test different image crops
Apply color filters
Automatically choose the best-performing version

This works similarly to Advantage+ creative optimization.

April 1, 2025 – Open Beta Launch

Marketing Messages API officially entered Open Beta.

Key improvements included:

Self-signup for all businesses and partners
Global availability
Easier onboarding
Support across all regions where WhatsApp Business API is available

Final Thoughts

Hibot continues to expand and improve the WhatsApp Business API experience with better analytics, smarter creative tools, easier onboarding, and more accurate pricing.

Whether you want to run advanced marketing campaigns, improve conversion tracking, or simplify account setup, these new updates make WhatsApp marketing more powerful than ever.

Start using Hibot’s WhatsApp Business API today and stay ahead with the latest marketing features.