WhatsApp Business Profile in Hibot – Complete Setup Guide

Business profiles

Updated: Oct 5, 2025

Your business phone number’s profile displays additional information such as address, website, and description. You can add this information when registering your phone number or update it later via WhatsApp Manager or API.

Viewing or updating your profile via WhatsApp Manager

To view or update your business profile via WhatsApp Manager:

1. Navigate to WhatsApp Manager⁠ > Account tools > Phone numbers.

2. Select your business phone number.

3. Click the Profile tab to view your current profile.

4. Use the form to set new profile values.

5. 
   

Getting your profile via API

Use the GET /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/whatsapp_business_profile endpoint to request specific business profile fields:

Example request

curl 'https://graph.facebook.com/v25.0/106540352242922/whatsapp_business_profile?fields=about,address,description,email,profile_picture_url,websites,vertical' \
-H 'Authorization: Bearer EAAJB...'

Example response

Upon success:

{  "data": [    {      "about": "Succulent specialists!",      "address": "1 Hacker Way, Menlo Park, CA 94025",      "description": "At Lucky Shrub, we specialize in providing a...",      "email": "lucky@luckyshrub.com",      "profile_picture_url": "https://pps.whatsapp.net/v/t61.24...",      "websites": [        "https://www.luckyshrub.com/"      ],      "vertical": "RETAIL",      "messaging_product": "whatsapp"    }  ]}

Updating your profile via API

Use the POST /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/whatsapp_business_profile endpoint to update specific business profile fields:

Example request

curl 'https://graph.facebook.com/v25.0/106540352242922/whatsapp_business_profile' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
--data-raw '
{
  "about": "Succulent specialists!",
  "address": "1 Hacker Way, Menlo Park, CA 94025",
  "description": "At Lucky Shrub, we specialize in providing a diverse range of high-quality succulents to suit your needs. From rare and exotic varieties to timeless classics, our collection has something for everyone.",
  "email": "lucky@luckyshrub.com",
  "messaging_product": "whatsapp",
  "profile_picture_handle": "4::aW...",
  "vertical": "RETAIL",
  "websites": "[\n  \"https://www.luckyshrub.com\"\n]"
}'

Example response

Upon success:

{  "success": true}